5 Simple Ways to Increase Your Blog Traffic

I wrote this how-to article initially as a guest post for my girl, Nigeria Lockley.  But, I recently stumbled across it in my computer files, while putting together my  writing portfolio for my new freelancing business. If you haven’t checked out my freelancing services, what in the world are you waiting for? In the meantime, my advice on increasing your blog traffic is still relevant two years later. Enjoy!


Blogging is not for the faint of heart, but it doesn’t have to be super difficult either. At its root, blogging is intended for two things: sharing a person’s personal thoughts on a variety of subjects and connecting with others. That’s it in a nut shell. But we all know that many folks use their blogs as a way to sell products, make a living by working with sponsors and/or building a platform for future endeavors. So whether your goal is to make connections, money or both, you need a steady flow of traffic from online visitors. Here are a few ways to help make that happen.

BE CONSISTENT–Nothing alienates a following more than posting inconsistently. Whether you post daily, weekly, bi-weekly or monthly do it regularly. The best practice is to clearly state your posting habits on your blog near your subscribe button. But keep in mind that you should under promise and over deliver.

PRODUCE GREAT CONTENT–They say knowledge is power, and blogging about subjects you’re an expert in is a great way to build, and keep, a solid audience. Invest time in researching and sharing relevant content on a regular basis. You should also focus on being entertaining. Plenty of blogs generate a lot of traffic simply because the blogger shares their personal life on a regular basis. If you have an engaging personality and you’re able to translate that with pictures and writing, you have all you need to keep people coming back for more!

TAG YOUR POSTS CORRECTLY–Neglecting to take advantage of search engine optimization (SEO) is something many bloggers overlook. Tagging your posts with key words consistently is a great way to put you at the top of Google and other search engines. For example, if you blog about easy quick food recipes, it’s probably a good idea to tag all your posts with the words ‘food’ and ‘recipes’. Then add specifics like ‘easy’, ‘enchiladas’, ‘30 minute meals’, etc. Do this often enough and your blog will be one of the first to populate in specific searches. When I first started blogging I Googled my name and I wasn’t even on the top few pages of the results. Then I started tagging every single post with ‘Faith Simone’. Now, my blog posts span the first couple of pages for that search. It works, try it!

COMMENTS–One sure way to increase traffic and comments is to comment on other blogs. Especially blogs that cover similar information to yours. Bloggers love comments like a mother loves her kids. I’m serious. Bloggers spend time and effort producing content for their blogs and usually don’t get a whole lot of feedback for it. A thoughtful comment makes a blogger’s heart sing. It means that not only is someone actually reading their content, but they took time to respond intelligently to it. Do this often enough and you’re on your way to building a sincere relationship with the blogger whose posts you comment on and with their loyal followers. Keep in mind that comments like ‘Great post!’ won’t fly. Be sincere and only comment when you have something meaningful to contribute.

SHARING– I was late to the party on this one, but I’m so glad that I recently came to understand the gift of sharing content. Taking just a minute to share a great post by a fellow blogger on Twitter or Facebook is an awesome way to build a relationship with fellow bloggers. Plus, it gives your social media followers access to more great content. It’s also reciprocal. Once you share a blogger’s content they’re more likely to share yours. You’re both helping each other reach new audiences. Sharing is indeed caring.

So that’s it folks: consistence, good content, effective tagging, sincere comments and social media sharing. Put those elements into practice and watch your visitor stats grow!


Are you a blogger/influencer? How do you drive traffic to your blogs and social media posts?

 

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