Although my first instinct is to pour my heart out about my sister’s illness, I’m going to resist using y’all as a form of therapy and actually talk about something I haven’t covered in a while: independent publishing. Here are 5 things every new independent publisher should know. I’m going to go ahead and warn you that it ain’t pretty! But I’ll follow up at a later date with some independent publishing positivity.
1. You will feel overwhelmed.– That’s an understatement. You’ll feel so discombobulated that you’ll question your sanity and then answer back with something like, “You passed crazy a long time ago.” There’s so much to be done and there’s no one else to do it. Hence the term “independent”. You’re it kid.
2. You’re a jack of all trades, master of none.– Well, let’s hope you’ve at least mastered the art of writing. But other than that, be prepared to become a business tax professional, an accountant, publicist, marketer, spokesperson, sales person, tech geek, secretary, and the list goes one. You’ll need to know a little bit about several roles in order to maintain some semblance of organization and control.
3. You will be disappointed.– Overnight success shouldn’t even be a phrase because it just doesn’t happen. Building a brand and a readership takes time. And for an independently published author it usually takes even longer than most traditionally published authors. If you’re expecting to launch your book at the top of the Amazon bestseller list, then it better be because you’ve spent the last few years building a following that is engaged and ready to support your efforts. Otherwise, be prepared to watch that sales graph move like a little old guy climbing a hill. Using a walker. While stopping to smell the roses and shoot the breeze with every person he see’s. But as long as he’s steadily climbing that hill, things are going in the right direction.
4. More time in a day will be something you’d willingly trade blood, your two front teeth or your first born child for.– Seriously, no matter how organized you are, as an independent publisher your to-do list will always be longer than your completed list. There will always be something to add, something to remember, something to do. No matter how much sleep you sacrifice (and you will sacrifice sleep) there never seems to be enough time. Make your peace with it. I like saying this little mantra, “God has given me all the time I need to fulfill the destiny He has for me.” This is extremely helpful if you view your talent of writing as a calling.
5. Sleep will be something you remember fondly.– This is especially true if you have a 9-5 job in addition to running your publishing company. We’ve already established that time is a sneaky little commodity (some thief called Netflix comes and steals mine on the regular), and trading sleep for a few hours of business dealings and writing will probably happen more often than is healthy. There was actually a point in which I was so tired that I experienced a true life mirage. I…well I…I won’t get into all the details, but it happened. It was crazy weird and the mess freaked me all the way out. Let’s just say I’ve recommitted myself to getting the necessary Z’s.
**Bonus** People will randomly solicit you for services you can easily perform yourself.- I had one chick in-box me on Facebook offering a one day only ‘sale’ to advertise my book on her website. She claimed to have 2,500 followers specifically interested in my often overlooked genre of Christian fiction. But guess what? The access to her website was blocked, the ‘sale’ ended at midnight and there was a pre-requisite $49 set up fee. Oh and let’s not forget that I had to do all of it immediately or the ‘service’ would revert back to it’s original price of $319. I almost cussed! Child please.
This list is in no way meant to discourage a new author from pursuing independent publishing. It’s just me venting about some of the frustrations I’ve experienced since my first self publishing venture. I don’t think I’m alone in wanting to occasionally pull my hair out. (I won’t do it. I’m waayyy too into my hair to do something like that!) Tell me about your indie publishing angst in the comments below!
P.S. For those of you that have been praying and believing with me for my sister Tiffany’s full recovery, I have good news. She’s talking! And soon, the feeding tube will be removed. Things are on an upward spiral and I couldn’t be more grateful. God is good!